Was “The Matrix” right, are your customers naturally miserable?

BPA QUALITY: Expert Series By The Professor

In a tense scene in the epic movie, “The Matrix,” Agent Smith shares the secret to what makes the Matrix tick during his interrogation of Morpheus, one of the main characters:

Agent Smith: Did you know that the first Matrix was designed to be a perfect human world? Where none suffered, where everyone would be happy. It was a disaster. No one would accept the program. Entire crops were lost. Some believed we lacked the programming language to describe your perfect world. But I believe that, as a species, human beings define their reality through suffering and misery. The perfect world was a dream that your primitive cerebrum kept trying to wake up from. Which is why the Matrix was redesigned to this: the peak of your civilization.

This begs the question…was he right, and how does it apply to your customer base? Think hard…how many of your customers…

View original post 373 more words