BPA Quality Managed QA Solutions USA

Culture, Tone and Language Considerations in Quality Monitoring

Here at BPA Quality, one of the services we offer under the umbrella of managed quality services is to unde
rtake large-scale quality monitoring of text and voice interactions in multiple languages.

On some global, multi-lingual projects, the client expectation is that agent tone should remain consistent, regardless of the customer’s language or chosen contact channel.

It goes without saying that agents’ tone should also sound genuine in any language – so for global campaigns, it is important to accommodate for cultural differences. Avoiding the use of language-specific figures of speech as fillers rather than making meaningful statements, and having a sound understanding of culture-specific etiquette are both key elements for success in soft skills. A prime example: whereas US and European customers might expect agents to express empathy for their situation at the opening of the conversation, in some Asian cultures, displaying unsolicited empathy is not appropriate, and monitoring should take account of these differences.

When considering text-based contact, aside from an inherent difficulty in establishing tone in written communications, there can be further cultural implications to consider. For example, in many European languages, using the formal register has historically been the common way to address clients in customer service interactions; some companies are now making a conscious choice to use the informal register (e.g. ‘tu‘ rather than ‘vous‘ in French) which may not always be well-received by more traditionally-minded customers.

This informality in written communication may sometimes occur in contrast to the voice channel for the same company, leading to situations where agents may be required to address customers using the formal register in calls but not in chat.

This can potentially have implications for overall tone, which may be drawn into particular focus if customers make use of multi-channel contact and are left with different perceptions of the brand depending on the channel (which form of address is the one which is most ‘on-brand’ for any particular company…?)

It is reasonable to expect that customers will increasingly equate web chat with other more informal modes of text-based messaging, like IM and SMS, and so may expect their web chat dealings with companies to be conducted in a similar vein.

Even though web chat may generally be viewed as a more informal medium, best practice is still for the spelling / grammar and typography to be held to stringent standards – not least due to the ease with which these interactions can be copied by customers and find their way onto the wider internet, on blogs and message boards, when compared with calls. Indeed, some companies now routinely forward web chat transcripts to customers, so accuracy, tone and being ‘on-brand’ is paramount.

Ultimately, establishing appropriate tone for agents regardless of language and method of contact is best achieved by frequent calibration sessions, taking all of the above considerations into account. Calibrations should take place on a regular basis with key project stakeholders, ideally using sample interactions across all languages and channels in which the project is delivered.

With over 25 years’ experience in quality monitoring and with global clients, our multi-lingual team have the skills, expertise and experience to add this level of detail and insight to your customer service or sales programmes.

To explore more about the subject of this article or to discuss any element of quality monitoring please feel free to contact me or BPA Quality via our website: www.bpaquality.co.uk or www.bpaquality.com.

By:  Helen Beaumont Manahan, Project Implementation Manager at BPA Quality UK

 

Recognising the importance of the Human Element in Customer Interactions

For over 25 years, BPA Quality has been working with some of the world’s biggest organisations with one aim: to improve customer experience and, through this, deliver increased sales, retention, loyalty, cost optimisation, compliance and profitability.

Our many valued clients have a common passion and commitment to create outstanding organisations and work in partnership with BPA Quality to achieve competitive advantage and deliver exceptional results. They understand the strategic importance of having a highly effective quality programme within their organisation.

As the sphere of influence and recognition of the importance of the Contact Centre and quality functions grow, covering all aspects of the business from Sales, Marketing, Product Design, Legal and Compliance to the Customer-Facing Operations, so the need to capitalise on this key resource becomes imperative.

Our many years of specialism in Contact Centre Quality Assurance places us in a highly informed position; we have listened to
millions of “human” customer
contact situations, covering almost every customer type, having every conceivable difficulty or requirement. We have also undertaken this
activity internationally, covering 45 languages, so we understand the differences between customer service expectations across multiple cultures.

All of this activity has enabled us to gain a detailed knowledge and view of the behaviours and processes that drive positive customer experience and engagement in Contact Centres and the development of effective quality and coaching programmes that enhance performance.

One of the key areas is a detailed understanding of the value and importance every customer interaction has in either positively or negatively impacting customer engagement with the organisation.

A great deal of focus in the Contact Centre quality programmes we encounter remains centred on scripting, process adherence, AHT reduction, risk avoidance, contact deflection and compliance, and not always on maximising the real opportunities presented in the Human Element of interactions.

Every conversation with a Customer is a lot more than just saying words and phrases – it’s an opportunity to make a real connection, to build the human element. As humans, unlike machines (chatbots), we have the ability to be creative, intuitive, show genuine empathy, feeling and understanding; to connect on a human level.

The human element in interactions provides great opportunities to:

• Build and reinforce your brand 

• Build trust, credibility, and highlight competence 

• Personalise the interaction and foster mirrored relationships
• Understand the reason for the interaction 

• Identify all elements of the contact 

• Build a relationship, show empathy, ownership and understanding; ensure the Customer feels like an individual, not a number 

• Paint a picture to show the Customer you are engaged 

• Offer flexible solutions 

• Negotiate suitable solutions, creating win/win situations 

• Build loyalty, retention, sales opportunities, advocacy, and increase first call resolution. 


Every interaction, whatever the duration, represents an opportunity to discover valuable information about your Customers, identifying their challenges, wants and needs. This knowledge, once identified, can provide you with actionable insight and intelligence that can be used to guide the conversation and help build more effective human connections.

So in our rush to automate everything, push Customers online and reduce expensive human contact, we must not forget the value these interactions bring to our business. Significant focus should be placed on developing the effective skills, behaviours and coaching programmes designed to maximise this great benefit to our people and Customers.

by Andrew Mutch, Chief Customer Officer EMEA

Above the Clouds – with Yvette Renda

 

Travel is part of my job as a trainer with BPA Quality, and I’ve journeyed all over the place for many years. But don’t worry, I’m not going to bore you with the clichés of the business traveller: upgrades, airline miles, hotel points, jet lag, ‘red eye’ flights, the psycho ADHD kid kicking the back of the seat….blah, blah, blah and yawn.

The truth is – at the end of a long assignment spent mostly on my feet – all I need from an airline is a flight that guarantees to get me where I most want to be (home!) in the quickest way possible. Luckily I’m quite small, so even the most meager economy seats can usually accommodate me without too much discomfort. That, and my ability to fall asleep the moment I hear a jet-engine start up, usually ensures a palliative experience.

Given all that, I’m sure you’ve realized that I’m not particularly tolerant of fellow travellers in adjacent seats who seem hell-bent on preventing me from gently snoring. And, my goodness, I’ve had experience of all of them on one flight or another: religious fanatics, power-salesmen, fantasists, hypochondriacs, phobic flyers, as well as common garden crazies…….you name it.

However, there are exceptions, and my companion on a flight back from Phoenix a few weeks ago was one of them. For a start he was reading a book. A real one…….without moving his lips. When was the last time anyone read a real book on a flight? Secondly, he was eating a bit of cake with frosting in a dainty napkin. “From my wife and daughter” he explained, showing me a little card that had ‘Daddy’ written on it in childish crayon, “It’s my birthday”.

Well, having demonstrated both his intelligence and humanity it was kind of easy to have a conversation, and naturally it turned to what we did for a living. It turns out that he’s a quality control scientist with a plastics engineering firm (I think that’s correct), so we weren’t able to get much further with that. But when he found out that I trained customer service agents, he was anxious to share some of his own experiences of ‘customer service’ with me.

Apparently he’d just tried to book an air miles flight with his preferred airline, and after a good start with (let’s call her) ‘Stacey’ he’d had a less than impressive follow-up call with (let’s call her) ‘Donna’. I’m not going to tell you how Stacey and Donna got the dates mixed up, and the consequences in terms of costs of upgrades/hotels/car hire and general inconvenience, because occasionally such things happen. And, as you know, it’s not always possible to get to the bottom of these matters and allocate blame like a teacher giving bad marks for wrong spellings.

Anyway, like most situations like this, the matter was resolved after a manager’s intervention and some intensity on the part of my new friend. No doubt, there were also a few ruffled feathers on the part of Stacey and Donna and the manager too.

No. What was interesting here was that this was a perfect example of how telephone language and tone – two things I teach as a trainer for BPA Quality – can immediately influence customer behavior.

So after listening to his long tale of woe I asked “At what point did you lose it? What was the final straw?”, and he told me it was when Donna had bluntly told him that “Stacey wouldn’t have told you that” as a firm rebuttal to something he said. To him it was tantamount to calling him a liar, and he had exploded with anger. Seeing my expressionless face he proceeded to add other crimes to Donna’s inadequacies up to that point: “She was dismissive”, “She didn’t give a XXXX” etc, etc.

Now, this situation was always likely to need a higher power to solve it (in this case Donna’s manager). But a great deal of unpleasantness and bad feeling could have been avoided if Donna had simply:

1. Used less confrontational language
2. Adopted a more personable ‘tonal’ demeanor

Donna probably didn’t even know what had caused the sudden outburst from the customer, and as a BPA Quality trainer I see this time and again.

Even when the language issue is staring training groups in the face they don’t always get it. For instance, I used Donna as an example recently, and found some quite sensible members of the group defending her choice of words as ‘not offensive’!

My approach here is to put the group in a hypothetical similar situation and ask them to rate the interaction using a scale from 1-10, negative to positive, and this usually works well in gaining consensus with a training group.

“So what would you have done?” asked my new friend. “Possibly the same as you” I reassured him. “My job is to prevent such scenes before they occur. I really can’t do much when they’ve already been provoked!”

By Yvette Renda, VP of Training Excellence at BPA Quality

Cost Centre or Profit Centre? When Quality Becomes an Agent for Change.

More and more leaders in our industry are challenging their organisations to re-think their quality models and making Strategic Quality a foundation pillar within their growth plans.

Whilst the drivers vary across organisations, we are observing a tangible and growing interest in both understanding and leveraging end-to-end Quality.

When the focus changes from ‘box-ticking’ to ‘business intelligence,’ and the Quality Team’s insight and analysis is sought in order to form the basis of key decisions, which impact the whole business, the benefits are leveraged right across the board: from marketing to recruitment, compliance to customer advocacy, from employee engagement to process improvement, product design and more.

Of course, your Quality Team are eyewitnesses to your daily interactions with customers, but it’s how you harness and leverage this insight that provides opportunities for business transformation.

When you compare business endeavours to elite sports performance – marginal gains, outlier theories and so on – coupled with the vast amount of data now available, the difference between winning and losing is down to your ability to hand pick the correct nuggets of data in a timely manner and turn these into actionable goals and winning tactics.

In our experience working with Clients across the global spectrum, the consistent key success factors are:

• Your Quality Team being – and being seen to be – truly independent and impartial
• Highly calibrated outputs, credibility beyond question
• An employee-centric model, built around engaging your people
• Coaching that makes a real difference
• The ability to deploy insight-gathering and report on it, in real time
• A system which enables immediate action by the right people at the right time
• All aspects of the programme being engineered towards your business strategic goals

Whether you have an established and mature Quality setup, or are pushing to move your business to the next level, engaging with the right specialist, independent and trusted Partner will provide you with game-changing bench strength.

Whilst most daily operational metrics give us visibility of how the business is running, how accurately can we measure our current cost of quality, and how clearly can we state what the ROI is on our spend?

Certainly in our experience, this is a tough question to answer for many. This can result from shared ownership, overlapping processes, specialisation and accountability challenges for outcomes as well as costs. All too often this can mean that Quality is perceived as a ‘sunk cost’ to be managed down, instead of a catalyst for business change.

Many of our conversations start from taking a fresh look and benchmarking with best-in-class models. Opportunities become apparent and whether they require a fundamental rethink or focused enhancements, the benefits are soon tangible.

At BPA Quality, we are privileged to be working with some of the world’s biggest brands and many long-term successes are founded on the use of Quality as a strategic driver to deliver higher returns.

BPA Quality is currently speaking to organisations across the UK, US and worldwide who are interested in exploring these themes. If you would like to take part, or share your views, please get in touch – we’d love to hear from you.

By:  Alex Bobba, BPA Quality EMEA’s Managing Director

June 20, 2016

Maximising the Effectiveness of Quality Scorecards

Here at BPA Quality we have over 25 years’ experience in providing expert quality monitoring services and consultancy for contact centres. Our clients are drawn from 100 different industries with the one common area being that they use contact centres to communicate with their customers. Being at the hub of all this combined experience and expertise means we are in the lucky position of seeing all elements of how through quality monitoring different companies attempt to implement exceptional customer experience.

Our experience and variety of client’s results in a unique BPA view on all things related to the delivery and achievement of quality monitoring.

Without selling the family heirlooms I have decided to write about the subjects we are asked about the most and share some thoughts.    

One of the main area’s we are asked about by clients and potential clients alike is; “what is the ideal scorecard.”

Regardless of the level of investment in quality in your contact centre you will invariably use a scorecard to identify problems, maintain quality standards, improve customer experience, and increase agent, centre and departmental performances.

Given the importance of scorecards, their creation and amendments should be considered and involve front line team members, managers, stakeholders, customers and, if possible,  industry experts.

Building a routine and process for regular reviews of your scorecard is crucial; scorecards in our experience have a habit of growing organically with areas added to reflect current needs, or latest trends. Over time, this can lead to scorecards that have duplicate areas measured or areas measured that are no longer relevant.

Scorecards should have measures that are aligned with your company view on how it should be delivering customer experience. It should also consider KPIs, external benchmarking and also customer expectations.

Once you understand the measures and are confident they reflect your version of a quality interaction, you then need to give serious thought on how these interactions are then measured.  Include examples that demonstrate excellent, average and poor quality of the behaviour/activity being measured.

Ask yourself, “Can I develop an action plan from the results of the scorecard. Can I communicate the results to the agents effectively? Am I able to identify outstanding performance as well as areas for improvement?”

Whilst oversimplified, this view of the creation of scorecards provides ‘food for thought’ about some of the key considerations regarding scorecards.

For more detailed information regarding scorecards and how to maximise their effectiveness, please feel free to contact me.   

Written by:  Martin Teasdale, Quality Solutions Director – UK & EMEA

June 6, 2016

3 Different Types of Quality Programs … Which is the best for your Customers?

Did you know that 76% of consumers that partook in the Aspect Consumer Experience Survey view customer service as the true test of how much a company values them?  How about, according to the 2015 Global State of Multichannel Customer Service Report by Parature, 65% of the 1000 consumers surveyed said they would sever their relationship with a brand over a single poor customer experience?  So … how do you make sure that your agents are providing a fantastic customer experience every time they interact with customers?  One word … QUALITY!

A potent Quality program that provides objective and customer-concentric evaluations can make the difference in agents’ abilities to understand the optimum way to provide first-class customer service.  There are 3 main platforms of Quality:  Internal Quality Team, Outsourced (offshored) Quality Team and Pro-sourced Quality Team.  Choosing the right one depends on the business needs and goals.

If you are looking to have total control over the quality program and to have analysts available to answer calls during high call volume, then an internal team may be your choice.  From my many conversations with call center leaders, they have complained that quality wasn’t being done because the analysts were pulled to help manage call queues. Since evaluations were not being done, then the agents were not being provided proper coaching.  Also, from the same conversations, there is also a high probability of nepotism because quality teams were co-workers/friends with the agents.  Since the evaluations are more subjective then objective, opportunities are lost to assist agents to be best-in-class.

Outsource (offshoring) quality monitoring will definitely get audits completed, in a check box mentality.  Since this work is outsourced to different countries because of lower wages, cultural issues arise.  Customers from the USA are quite a contrast from those in India, South America and the Philippines.  The cultural difference can be one word or tone away from losing a customer.  A quality program should contribute insight to all your customers’ expectations and benefit call center managers with appropriate information to properly coach agents.

The last main platform, far from the least, is Pro-sourcing Quality.  Just like FedEx is an expert on getting packages from Point A to Point B on time, a Pro-sourced quality company are experts in quality.  Listening to calls for quality is not a skill that everyone possesses.  It takes expertise in listening and analyzing calls for hours.  Uncovering business intelligence to help a company reach their goals and needs are all part of a pro-sourcing relationship.  Since most pro-sourcing quality companies are located where your customers live, it is capable of understanding the culture and even regionalism of your customers.  In a pro-sourcing quality partnership, they work with you (the expert in your business) and couples it with unbiased, customer-centric analysis of how to increase customer experience and loyalty.

As mentioned before, choosing the correct quality platform that works for your call center needs and goals can be a daunting process.  According to a whitepaper by Craig Antonucci at BPA Quality, there are 4 factors that make a quality program successful:

1. Make it clear and to the point
2. Integrate supervisors and managers into the process
3. Clearly define the program for the agents
4. Make it consistent, fair, objective and accurate

I would add one more factor …

Be sure your quality analysts and program are experts in quality, and they can provide insightful knowledge on what is excellent customer service to YOUR customers.

EES, ESAT, ENPS = CES, CSAT, NPS

Back from a couple of days at Customer Contact Expo, the self proclaimed “UK’s premier event for Customer contact solutions, workshops and connections”, where thousands of industry professionals gathered to hear about trends, see the latest technology and gain a vision of what the contact centres of the future will look like.

As anticipated there were lots of solution providers and discussions around the usual Contact Centre hot topics of Omni-Channel, process improvement and Customer Engagement with “Cloud Based” appearing to be the buzz phrase at the event.

What was refreshing to hear was the increased focus on two areas that I believe are vital to contact centres and business success; employee engagement and the increasing sphere of influence of quality in organisations.

Employee Engagement

In a highly interesting talk by David Macleod from the Employee Engagement Taskforce, the understanding, backed up by compelling evidence, that positively engaging your team can have dramatic impact on all of your business metrics was persuasively delivered. I encourage you to look at the Engaging for Success website where there are specific publications showing the weight of evidence of how positively engaging employees impacts profitability and service outcomes.

From personal experience, I have always believed that the engagement and development of team members with the same level of rigor used in measuring and managing customer engagement and experience can deliver exceptional dividends.

We are all aware of the drive towards reducing customer effort, satisfying customers and in encouraging customers to promote our products and services, indeed most businesses have robust processes for measuring these areas; CES, CSAT, NPS. Can the same be said for our employee practices?

Do we spend an equal amount of time tracking and measuring our employee effort, how easy it is to work for us, our employee satisfaction and our employee promotion scores, given the impact our people can have on our business and customers?

From a customer perspective, we measure the customer journey; from promotion to acquisition, utilization, satisfaction and retention, with teams looking at understanding and enhancing all touch points for consistency, simplification, cost optimisation and enhanced experience. We undertake detailed root cause analysis, process improvement, quality measurement and invest heavily in technology to ensure we are meeting business and customer needs.

In my opinion, a compelling case can be made for undertaking the same detailed approach to the employee journey from values, culture, skills, competencies, advertising, recruitment, on-boarding, induction, personal development, communication; in short all employee touch points. By identifying what excellence looks like in each of these areas, there can then be a drive and culture within the organisation for continuous improvement and enhancement.

With technology increasingly providing solutions for less complex interactions, the ability of our teams to handle higher value, more complex interactions across multiple channels will grow. Having a highly skilled and engaged workforce will enable us to better meet the future challenges, and is going to be an increasingly important area of focus in the Customer Service and the Contact Centre industry in the years ahead.

The second area; the increasing sphere of influence of quality in organisations, I will cover in my next article.

Written by:  Andrew Mutch, Chief Customer Officer,  BPA Quality UK Research Center

TRENDS FOR THE FUTURE OF LEARNING AND DEVELOPMENT

TRENDS FOR THE FUTURE OF LEARNING AND DEVELOPMENT by Yvette Renda, Director of People Development

As a trainer at BPA Quality, I like to keep on top of current thinking in my area, and so it was with interest that I read a report recently released by the Brandon Hall Group – a think tank specializing in theories of workforce management practice*.

The report highlighted that – in today’s world – organizations that fail to adjust their learning management practices and solutions often struggle with organizational growth as well as productivity.

As a result, forward-thinking companies are abandoning traditional methods of learning in favor of more effective solutions that engage talent and improve performance. And although the report focuses on the use of new technology to improve training outcomes, I found that some of the non-technological aspects were also quite interesting. After all, not every organization can immediately re-purpose all aspects of training strategy, tactics and materials to take advantage of cutting edge technology.

In fact, the aspects of the report that I was most interested in highlighted key trends affecting the future of enterprise learning and recommendations for selecting the right provider.

A number of key findings of the report jumped out at me:

* One-third of companies are increasing their budget for learning and development

* 41 percent of companies describe their culture as “Controlling”

* 59 percent of companies are leveraging social learning activities

Source: Brandon Hall Group 2014 Learning and Development Benchmarking Study (n=569)

Prioritizing the Individual

It is true that finding and keeping talent is no longer an HR challenge but a strategic business priority. Yet, the authors of the report found that most companies were unable to build lasting relationships with their employees in an effort to overcome these challenges. Instead of giving employees the tools needed to succeed, many companies feel threatened by their workforce and fearful of change. In fact, when asked to define their company culture, 41 percent of employees described it as “controlling”.

I agree with the authors that, with the emergence of a younger generation and the rise of the independent worker, companies must rethink their approach to talent and begin to prioritize the “individual”. I’ve found in my own work at BPA Quality that provision of a ‘peer coach’ to help new trainees apply the skills they’ve acquired in the workplace setting allows for an individualized approach rather than a ‘one size fits all’ ‘controlling’ model.

However, in my own view, for many companies this updated learning and development process is long overdue. Indeed, research shows that more than 50 percent of companies have revisited their learning strategy less than two times over the last five years and learning has remained, for the most part, stagnant. But the good news is that one-third of companies are increasing their budget for learning and development over the next 12 months.

With nearly 50 percent of these companies currently spending $100 per learner per year, it makes sense to conclude that companies need to become more strategic about their training programs and the type of learning experience offered by training enablers.

My recommendations

Although training is one of the most mature areas of talent management, it is also one of the most innovative. Yet making a decision to improve a learning management program and invest in a learning management solution is often a daunting challenge.

Happily, the authors offer some considerations that can help with this which I would recommend from my own training experiences at BPA Quality:

* Considering Adaptive Learning. Adaptive learning is a methodology that allows employees to learn at their own pace. Employees can be monitored individually and in real time to determine what learning approach will best suit their needs.

At BPA Quality we utilize this approach as can be seen in the afore-mentioned example of the provision of a ‘peer coach’ for new trainees to try out their new skills in the actual work setting under the guidance of their personal ‘peer coach’.

Personally, I’ve found that the Adaptive Learning approach allows employees to build confidence and overall expertise at their own individualized pace – and that this has positive benefits for both efficiency and long-term employee engagement, increasing productivity (a key metric of the report).

* Aligning with Business Objectives. It goes without saying that any training program should drive retention, engagement, and performance aligned with the organization’s business objectives. The authors were able to demonstrate that for those companies that did align learning and business priorities (48 percent), more than 70 percent were able to improve company revenue.

I happen to strongly agree with this and apply it in my own work. When I’m conducting training at our client sites every BPA Quality workshop that I conduct is based around the input, and expertise of the participants – from agent to management level training – and therefore keeps my training relevant to the participants, client environment and business objectives.

* Measuring Effectiveness. To determine if the learning strategy in place is driving business outcomes, companies must find a way to consistently measure its effectiveness.

This makes good sense to me, and at BPA Quality all team members participate in regular quality calibrations to ensure accuracy and complete understanding of their objectives and how they align with clients’ business objectives.

MY KEY TAKEAWAYS

Put the individual first. I totally agree that companies must shift the way they view employees and consider focusing on the individual and his or her unique learning needs. For some companies, this strategy may include aspects of adaptive learning; for other companies, it could mean a different communication strategy.

At BPA Quality we have always based our training around an Adaptive Learning approach, and in terms of other communication strategies I always keep an open mind. The changing dynamics of our marketplace demand no less.

*[Brandon Hall Group is an independent HCM research and advisory services firm that provides insights on Learning and Development, Talent Management, Leadership Development, Talent Acquisition, and Human Resources.]

Call MOT (USA = Car Inspection)

“Your call may be recorded for training and quality purposes” ­– almost every IVR these days plays this message but do you ever wonder what happens to your call if it’s the one that is selected?

Organizations have various approaches to using call information to improve customer service and enhance agents’ performance. As an example, here at BPA we work with lots of International companies to help them in maximizing the impact of this vital information.

So what happens? Well, some of these calls are directed to us, at BPA, many of them pretty quickly. The recorded call journey is ready to begin.

The first stage, at BPA, resembles slightly a service station (or garage, as we often prefer to say). Our highly trained call analysts will pick up a call and carefully listen to it – like a car mechanic will pick up a car, indulging themselves in its motor’s sound and diagnostics.

The analysis begins. The MOT list contains lots of boxes that will be ticked (or not), based on the outcome of the check. Nothing can be omitted, everything has to be scrutinized. If needed, the car will be dismantled, repaired and put back together again.

The driver and the passengers’ safety on the road will hugely depend on this. The “finished product” will only then be returned to its legitimate owner.

Our Quality Analyst’s list (or as we prefer to call it – evaluation form) is equally long and detailed. The call will be listened to, every area of the call will be analyzed and assessed accordingly. If needed, the call will be “dismantled”: paused, replayed, re-listened and evaluated according to the very high and specific pre-set criteria. The feedback will be entered, both good and bad (we’d rather call it “positive” and “constructive”); comments will be added, valuable insight will be gained.

The call centre and company’s success in their market will hugely depend on this feedback and insight. It is vital that the feedback is checked and calibrated before the “finished product” is returned to the center that undertook the original transaction.

Next, the owner (our client) will soon coach the call assistant of the “dismantled call” on specific areas to improve their performance.

These days, cars are sophisticated and service stations will often specialize in looking after one particular make only. There may be little point taking your Vauxhall into Citroen’s garage. If you want to maximize performance, you go to the experts.

When it comes to call analysis, compliance and insight – we at BPA are specialists.

We don’t pick up just any call – we specialize.

Each team is professionally and highly trained to work for an assigned Client. But that’s not all. Clients may need to address particular aspects of monitoring in more detail, each of them requiring further level of specialization – we offer it; our projects are multiple.

Many of our Clients are global, with call centers all over the world, speaking multiple languages – that’s not a problem for us, either. With a great range of native speakers from each part of the world, we simply can do it!

How do we do it? – Well, that’s another story.

 

 

By Ewa Murphy_July 2015